Hueb

madison ave flagship, new york

Hueb, a family-owned jewelry brand founded in Brazil, partnered with us to design and implement their first retail store in the U.S. We began the design process by working with the jeweler to define their brand and identify the core customer. Hueb’s jewelry is unique in its combination of old-world craftsmanship and innovative design. This inspired an eclectic approach to the store experience. Within the interior, layered materials conceal and reveal spaces enticing clientele to explore and reinforce the concept of the showroom as a hidden gem. The store feels exotic, rich and approachable at once —a perfect extension of Hueb’s expressive jewelry.