Ray-Ban Flagship
SOHO, NEW YORK
We partnered with Ray-Ban to develop the first physical manifestation of the brand to link all channels and give them an outlet to converge. As a strong brand with many ties to popular culture, Ray-Ban wanted a place that reflected its vast community. We developed an agora concept, consisting of a retail space that establishes a connection to location and community. Now referred to as “The Hub”, the Ray-Ban flagship is “Part store, part music hall, part artist exhibit, part community cultural haven, part creative expression center, part whatever you make it and more.” Upon entry into the space, visitors are greeted by an event board, a move that communicates “this is more than just a retail store”.
