Watches of Switzerland Flagship
REGENT ST, london
Watches of Switzterland’s 16,000 square foot watch emporium was a transformative expansion for Aurum Group’s most successful brand. The project took several years of planning and visioning and required Tom’s relocation to London for a year-long design sprint. The flagship’s intricate program caters to customers from the novice to the highest level horology collector. The working concept, “one door three stores”, provided the creative team a springboard to develop an emporium as precise as the time pieces WOS represents.
